As a group of medical writers I don't think it is necessary that I explain to you, in great detail, my own definitions for terms like information storage and retrieval. By now you must be aware that like most words in common usage, there is a considerable amount of ambiguity in these terms, Nor do I feel it is necessary to explain why the topic of bio-medical information must inevitably turn into a discussion of scientific information. All human knowledge is intertwined. Particularly in research today, the boundaries between so-called classical specialties have completely disappeared. Finally, you are all aware, no doubt, of the enormous growth of scientific research in the past ten to twenty years. Partly as a direct effect of this growth, and also because of technological advances in instrumentation there has resulted the so-called information explosion. A few years ago, we also began to provide the addresses of authors so that readers could write directly to their colleagues for reprints. This was done in spite of the fact that we operate a very efficient and prompt service called OATS -- Original Article Tear Sheets in which we will provide any reader with a tear sheet of any article listed in Current Contents. The cost of this service, though quite reasonable, is still out of reach for academic people who prefer to obtain “free” reprints by writing postcards. Our
recent survey showed that the average
reader of Current Contents sent about 10 to 15 such
postcards per
week. Since there are now an estimated 40,000 readers of Current
Contents,
this represents a staggering number of reprints. However, these figures
happen
to coincide with figures obtained from Dr. Milton Lee, of the
Federation of
American Society of Experimental Biology. Some
quick figuring shows that Current Contents
may
account for the initiation of five to twenty million reprint requests
per year!
In addition to this, we have ample evidence that Current Contents
has stimulated greater use of the journal literature, resulting in more
subscriptions for publishers -- upon
whom we depend for cooperation.
In
1961, we also began a Space amid
Physical Sciences edition of Current Contents,
which is
also gradually taking hold. However, the acceptance is bound to be
slower
because physicists and engineers do not seem to rely, as yet, as
heavily on the
literature as do biologists and medical scientists.
What
makes Current Contents so
popular? A lot of theories have been offered including those we have
advertised
and those I mentioned before…. It is convenient, it helps the user keep
up with
the literature in his or her field or
related fields, etc. However, the most
significant use, I believe, is one which the reader himself almost
never
mentions…the educational function.
Quite
some time ago, I relinquished the production task of Current
Contents
into the very capable hands of my Associate Director, Mr. Marvin
Schiller and
our Managing Editor, Miss Beverly Bartolomeo. This
meant, among other things, that I could become a
reader of Current
Contents and react to it more as a user rather than as a
producer. I spend about half an hour going
through
each issue and in that short time I get a feeling for the concepts,
relationships, new terminology, etc. related to what is going on in
research –
even though I may not order any original articles to read.
In short, I get a capsule view of
research. However, I also find that I
see titles of articles in my own area of research in the most
unexpected places.
As
an information scientist, my informational
needs vary considerably. However, let’s
face it… People like to read headlines. To
me each issue of Current Contents is a
condensation of
the headlines appearing in a lot of scientific newspapers.
I think you will confirm this by scanning
the sample issue we have distributed. I
might add that contrary to one theory about Current Contents,
it
is far from the lazy man’s approach to the literature.
Our surveys have shown that, unquestionably,
the reader of Current Contents is an avid consumer of
literature
– he reads many journals, books, etc. He
is generally well informed in his field – like the ad
in The
Wall Street Journal says : “he is the man who gets ahead and
keeps
ahead.”
I’ve
tried to give you so many reasons why Current
Contents is a simple though effective device for covering a lot
of
scientific literature … as Dr. Ethan Allan Brown said in Medical
Economics: for getting the meat out of 700 journals. However, I am neither so naive nor
presumptuous
to assume that it is a panacea for the scientist needing information. Documentation problems have a way of
breeding solutions which, in turn, breed new problems.
Current Contents is doing an
effective job today. Ten years from now
it may be a relic in the history of scientific documentation. On the other hand, it may flourish even
more, according to developments in scientific publication.
We hear a lot of talk about the scientific
journals being obsolete means of communicating information,
even though almost every one that I know is
having
increased circulation as a result of research growth.
In
the field of organic chemistry and
pharmacology, there is a job that Current Contents
cannot do
effectively. In 1960, when I began the
publication of the Index Chemicus, I felt that neither Chemical
Abstracts, nor any other publication, did an effective job
because the
basic problem in this special field is one that any good communicator
understands – graphics. The language of
the chemist involves
Just
as the Index Chemicus is
designed to meet the specialized needs of the organic chemist, we have
long
been interested in a method of meeting the individual, specialized
requirements
of all scientists. This is obviously a
very ambitious goal but we think we have found the beginning of a
solution in
our new Science Citation Index. The
time available to me today does not permit a detailed
description of
the citation index. You have received a
number of reprints and brochures describing the citation index. In a nutshell, the citation index will
enable you to find out, quickly and conveniently, everything that has
been said
or done about a particular scientist’s work since it was first reported.
Thus,
while the reader of Current
Contents can tell in a general way whether he might be
interested in an
article by Whitnah in the Journal of Dairy Science on
the
Physical Properties of Milk, the physical chemist might not realize
that this
same article contains an important discussion of an equation by Albert
Einstein
on the measurement of molecular dimensions Einstein developed in 1905. Through citation indexing, both the physical
chemist and the dairy scientist could be alerted to the different
aspects of
this paper which might interest either of them. We
believe that the citation index attacks the heart of the
communication problem – how to interpret the needs of different kinds
of users
for the same information. Each man sees
and hears and responds to signals in a different way.
As
I said in my opening remarks – natural
language is full of ambiguity. As a
structural linguist I attempt to assign unambiguous referential
meanings to the
words and phrases of scientific texts. As
a communicator, however, I must try to visualize all
the different
ways in which my words might be interpreted by my readers.
Unfortunately or fortunately, no man can anticipate
every conceivable interpretation which can be placed on words, phrases,
or
documents. Similarly, no human indexer
can anticipate every conceivable interpretation that can be given to
ideas and
theories expressed in scientific papers.
However,
our job at the Institute for
Scientific Information, as disseminators and retrievers of information,
is to
lay before the scientist or the medical writer, as the case may be, the
structure of the literature – it is to describe for him the existing
network of
ideas in man’s storehouse of knowledge, so that he can easily retrace
the steps
of previous writers, and then add his own personal interpretation of
the facts
– thereby changing the state of knowledge. Then
our information system must quickly reflect this
changed state of
knowledge – this learning process if you will – so that the next man
can go
through the same procedure in an efficient manner.
To have achieved such a goal will be an accomplishment,
for
which, you could not chastise us for taking great pride.
And that will not be the panacea either –
citation indexing will also generate new possibilities.
The citation index reads like the contents
page of an enormous science encyclopedia. You
people will be the ones to turn these outlines into
meaningful
articles of the world encyclopedia – what H.G. Wells called the World
Brain.
The
field of Information Science and Technology
is growing by leaps and bounds. The
Institute for Scientific Information hopes to be on the frontiers of
this field
for some time to come. As interpreters
of science both to scientists and to the layman, we hope to have the
benefit of
your praise and criticism. As a
consequence, we think better and more socially useful information will
result.
In closing, I would like to quote an article by Pearl S. Buck which appeared in last Sunday’s Philadelphia Bulletin Magazine (Sept. 29 1963). “Leadership
can be exercised in many ways, and
the best way in our
society, is by means of information. The
cult of personality, as the Communists put it, may
indeed be dangerous. But sound information
based on scientific
fact insofar as we know it can and does influence limbo minds.” What is heaven?
“Heaven? It is the
state
of total communication. Buddhists call
it Nirvana, but Nirvana is not the state of nothingness that it is
sometimes
thought to be in the West. It is a
state of everythingness, mind so distilled and purified by effective
thought
and action that we are aware without being told, aware of everyone and
everything.”
|